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Few days ago, when I was making a coffee during my short 5-minute tea break, I had a brief chat with my colleagues. They were asking me how much do I normally spend on my meal. I replied that I spend about $4~$5 for a dinner for my family and they shocked. They felt incredible and said I was lying because they normally spend at least $6 for dinner alone. I informed them that is what people do normally without second thought. If you follow the crowds, you will end up the same as what the crowds are doing.